What is now?

TOMORROW’S IDEAS, RIGHT NOW

Welcome to YAAP! We’re the crew blending tech, data, and killer content to serve up next-gen creative solutions. If you're all about future-proofing your game, we’re your go-to. Let's make moves!

Best in class

Drag For More

BusinessWorld
Merit Awards

Best Not-for-Profit Campaign

BrandEquity
Shark Awards

Best BFSI Campaign

Afaqs! Foxglove
Awards

Best Social Media Design

Kyoorius

Design for PSA or Non-Profit

BrandEquity
DigiPlus Awards

Best BFSI Campaign

MENA Digital
Awards

Best Use of Digital by Sector - Healthcare

Exchange4Media
Maverick Awards

Maverick Agency of The Year

Exchange4Media
Maverick Awards

Best Marketing Campaign for Healthcare & Wellness

Exchange4Media
Maverick Awards

Best CSR/Social Initiative Campaign

Retail Reboot
Awards

Best Consumer Insight Strategy

See the full trophy case!
Design

From websites & infographics
to web series & packaging.
Name it & we’ll design an absolutely
unique concept for you

Discover

We don’t just leave it there. We use
the best-in-class influencers to ensure
that your content is organically
discovered by your Target Audience.

Distribute

In short we do whatever it takes,
even in the form of promoting your
work through paid media, to make
the world stand up & notice it.

Let’s talk
trends & tips

Tip Image

We love people who love what they do

Atul Hegde

Founder

Atul Hegde is a digital marketing pioneer, industry stalwart, and award-winning strategist who has shaped brands and nurtured future marketers.

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Manan Kapur

Senior Partner

Manan Kapur, Senior Partner at YAAP, is a pioneer in influencer marketing, a Businessworld 40 Under 40 honoree, and a key driver of YAAP’s success.

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Anup Kumar

Senior Partner

Anup Kumar, Co-founder of Oplifi and Senior Partner at YAAP, is a media strategist with 26+ years in advertising, having led campaigns for 400+ brands.

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Anjan Roy

Senior Partner

Anjan Roy, Senior Partner at YAAP, is a branding expert and founder of two successful design startups, with 25+ years in advertising and strategic leadership.

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Arshad Zaheer

Senior Partner

Arshad Zaheer, Senior Partner at YAAP, is a digital pioneer in the Middle East, having built Crayons Dubai and led award-winning brand campaigns.

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We don’t just create ideas. We live them.

  • Delhi
  • Mumbai
  • Dubai
  • Singapore
  • Hyderabad
  • Shillong

15th Floor, TOWER-B, VATIKA TOWER, Golf Course Rd, Suncity, Sector 54, Gurugram, Haryana 122002

Office 802, 8th Floor, Signature by Lotus, Veera Desai Road, Andheri West, Mumbai - 400053

Office 108 / 109 - Building, 7 Al Borooj Street, Dubai Media City Dubai, United Arab Emirates

36, Carpenter Street, #02-00 Carpenter Haus, Singapore 059915

Awfis, Oyster Complex, Greenlands Road, Somajiguda, Begumpet Hyderabad 500016

Atul Hegde

Founder
  • Atul brings over 25 years of experience in the advertising industry and pioneered Dubai's first comprehensive State of Influencer Marketing Report.
  • He has worked on numerous brands, some of which are Philips, Air France, Maruti Suzuki, Startup India, Tatas, Aditya Birla Group, HDFC Bank, Incredible India, Dubai tourism, Bayut, Make In India, Voltas, Castrol & ITC Hotels
  • Atul became the Co-Founder of Rainmaker Ventures in 2015.

    A trailblazer in India's digital marketing landscape, he has nurtured a generation of digital marketers and launched the country's first Digital Handbook, Honey, I Shrunk The World.

Awards

  • Cannes Finalist
  • Effies
  • Abbys Asia’s ‘Top Social Media Professional’ of the year
Recognised as one of the 50 most Influential Indians

Manan Kapur

Senior Partner
  • Manan is a Senior Partner in YAAP. He holds 16 years of experience in Advertising.
  • He has worked on numerous brands, some of which are Philips, Honda Cars, NPCI, Muthoot, Pepsi, Startup India, Group SEB, Maruti Suzuki, IndusInd Bank, LG, UNDP, Hero Cycles, ITC Hotels, NITI Aayog, Digital India
  • Manan has been one of 40 under 40 people listed by Business World. He has pioneered Influencer Marketing in India. He has also launched & delivered India’s Largest Video led Influencer Engagement Program for ITC Hotels.

    He is the youngest senior partner at YAAP and drove it to be a Great Place & Happiest Place of Work.

Awards

  • Kyoorius
  • Abby’s BusinessWorld Merit Awards
  • Economic Times Digiplus Awards
  • AFAQS! Foxglove Awards
  • ET Shark Awards

Anup Kumar

Senior Partner
  • Anup has over 26 years of experience in the advertising industry and has worked at Mindshare, McCann, MPG & euro RSCG
  • He has worked on numerous brands, some of which are UPI, RuPay, BHIM, AMEX, Reckitt, Nestle, Lufthansa, Volvo, Make in India, Yum restaurants, Virgin Mobile, Apollo Tyres, Union Pay
  • UPI, RuPay, BHIM, AMEX, Reckitt, Nestle, Lufthansa, Volvo, Make in India, Yum restaurants, Virgin Mobile, Apollo Tyres, Union Pay

    Worked with 400+ Brands. Lead the media strategy & execution for some of the biggest campaigns in India

Awards

  • EMVIES
  • EFFIES
  • ET SHARK AWARDS

Anjan Roy

Senior PartnerFounder of 2 successful Branding & Design startups
  • Anjan has over 25 years of experience in the advertising industry and is at the helm of leading the organisations, strategic planning, Design & Innovation
  • He has worked on numerous brands, some of which are HSBC, Coca Cola, Philips, HDFC Bank, SBI Card, sony television Network, Ericsson, Dubai tourism, Reckitt Benckiser
  • Anjan is the member of the National Alliance for the development of Women’s football in India.

    He has working with Enterprise Advertising, Mudra COmmunications, Euro RSCG & Elephant Design

Arshad Zaheer

Senior Partner
  • Arshad is a Senior Partner in YAAP. Prior to this, he built Crayons, Dubai which was a pioneered Digital in the Middle East
  • He has worked on numerous brands, some of which are Philips, Estee Lauder, Clinique, Tommy Hilfiger, Nissan, Renault, Infiniti, TOMS, Fitbit, Kaya Skin Clinics, Apparel Group, Capri Sun & Dubai Tourism
  • Arshad has launched the first ever largest Flying Banner in GCC and also launched the first ever Corporate Cricket League in the UAE

    He has conceptualised and produced first ever Bayut Your Home Your Choice Awards at Dubai Opera

Awards

  • MENA Digital
  • Retail Middle East
  • SPA
Winner of multiple awards