Grab eyeballs and keep them fixed
There are literally thousands of touchpoints where you can engage with your target audience every single day.
You wake up and drink your morning glass of OJ ‒ Touchpoint 1 - Product Packaging
Open the paper and out falls a flyer ‒ Touchpoint 2 - Print Flyer
Your morning jog takes you past billboards ‒ Touchpoint 3 - Out of Home advertising
Grab the strap in the metro ‒ Touchpoint 4 - Inside train branding
Enter a grocery store ‒ Touchpoint 5 - In-store Branding
And the list goes on and on.
With these point of contacts, every brand has the opportunity to get noticed by thousands of new customers every day. Sounds great, but in reality, marketing budgets are finite ‒ you cannot possibly have your brand creative plastered across every single amplification channel 24x7. The trick to successfully leverage these media is to use a precise mix of channels, locations and timing to exhibit your product/service to maximise awareness and sales.
Veteran marketers know that getting your content noticed through offline channels is far more complicated than it sounds. These media channels are so many and so varied that you need the services of a content amplification agency to make sense of it all.
It is a mammoth task to select the exact tools that you need and to fit it in your budget. A task that is only possible with an experienced content amplification agency!
Our content amplification services and process
Some of our content amplification services are: