Distribution ‒ the final and the most vital link in the content chain
Content Strategy ‒ done; Content Design and Production ‒ done; Marketing plan ‒ done.
Now comes the last link in the content chain ‒ content distribution. The success of the entire content strategy depends on this, because no matter how good your content plan or design is, it is worth nothing if it does not reach the audience it was created for.
Production to Consumption is not a linear, straightforward path.
Everything from a strategically placed low‒cost banner to expensive celebrity‒backed TV adverts has its own place in the distribution chain. It is up to an experienced content distribution agency to understand what works best for reaching your brand′s audience and fits within your marketing budget.
A content distribution agency has an entire team of skilled distribution managers who know the pulse of each media channel. They know exactly how to match content, distribution channel and audiences to get maximum exposure. This deep understanding is backed by extensive data analysis, which helps us to keep your advertising ROI in the green.
Content distribution services do the following ‒
Whether your organisation uses content to reach other business or retails directly to individual customers, content distributions services are a MUST to unleash the full power of content and grow your business.