We don't just create ideas. We live them.

YAAP story so far!

Discover how Yaap has evolved from its inception to becoming a leader in sustainable advertising. Explore our key milestones and achievements that have shaped our path and continue to drive our commitment to innovation and excellence.

Rainmaker ventures invest $5M in YAAP

SEP 16 yaap acquires Elephant Design Delhi

OCT’16 acquired IM company Soinsi

yaap becomes 1st Indian startup to win Dubai Tourism RFP

yaap’s first NPCI RFP win against Dentsu WPP

yaap gets recognised as the hottest content startup in the country by businessworld

Ran the 25th anniversary Dsf in campaign

Awarded the Great place to work awards

yaap’s first ever metaverse project for toms

Launch of yaap’s affiliate marketing service

2024

Recognised as a Happiness place to work

The largest ever UPI safety campaign

Dubai shopping festival campaign 2023-24

Awarded the great place to work award again

We love people who love what they do

Atul Hegde

Founder

Digital marketing spends in India is already more than double of print spends and about 20% less than TV as spends...

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Manan Kapur

Senior Partner

Digital marketing spends in India is already more than double of print spends and about 20% less than TV as spends...

Read more

Anup Kumar

Senior Partner

Digital marketing spends in India is already more than double of print spends and about 20% less than TV as spends...

Read more

Anjan Roy

Senior Partner

Digital marketing spends in India is already more than double of print spends and about 20% less than TV as spends...

Read more

Arshad Zaheer

Senior Partner

Digital marketing spends in India is already more than double of print spends and about 20% less than TV as spends...

Read more

Success Stories Through Partnership:
Our Clients' Road to Triumph

“YAAP is our preferred branding and design partner and have demonstrated keen participation and deep consumer knowledge.” Debabrata Mukherjee CMO, Coca Cola India

“They have taken our core value of responsible luxury to all internal and external stakeholders in a new age world.” Nakul Anand Chairman, ITC Hotels

“The team is committed, well informed and always a reliable partner.” Amitabh Kant CEO, Niti Ayog

Atul Hegde

Founder
  • Atul brings over 25 years of experience in the advertising industry and pioneered Dubai's first comprehensive State of Influencer Marketing Report.
  • He has worked on numerous brands, some of which are Philips, Air France, Maruti Suzuki, Startup India, Tatas, Aditya Birla Group, HDFC Bank, Incredible India, Dubai tourism, Bayut, Make In India, Voltas, Castrol & ITC Hotels
  • Atul became the Co-Founder of Rainmaker Ventures in 2015.

    A trailblazer in India's digital marketing landscape, he has nurtured a generation of digital marketers and launched the country's first Digital Handbook, Honey, I Shrunk The World.

Awards

  • Cannes Finalist
  • Effies
  • Abbys Asia’s ‘Top Social Media Professional’ of the year
Recognised as one of the 50 most Influential Indians

Manan Kapur

Senior Partner
  • Manan is a Senior Partner in YAAP. He holds 16 years of experience in Advertising.
  • He has worked on numerous brands, some of which are Philips, Honda Cars, NPCI, Muthoot, Pepsi, Startup India, Group SEB, Maruti Suzuki, IndusInd Bank, LG, UNDP, Hero Cycles, ITC Hotels, NITI Aayog, Digital India
  • Manan has been one of 40 under 40 people listed by Business World. He has pioneered Influencer Marketing in India. He has also launched & delivered India’s Largest Video led Influencer Engagement Program for ITC Hotels.

    He is the youngest senior partner at YAAP and drove it to be a Great Place & Happiest Place of Work.

Awards

  • Kyoorius
  • Abby’s BusinessWorld Merit Awards
  • Economic Times Digiplus Awards
  • AFAQS! Foxglove Awards
  • ET Shark Awards

Anup Kumar

Senior Partner
  • Anup has over 26 years of experience in the advertising industry and has worked at Mindshare, McCann, MPG & euro RSCG
  • He has worked on numerous brands, some of which are UPI, RuPay, BHIM, AMEX, Reckitt, Nestle, Lufthansa, Volvo, Make in India, Yum restaurants, Virgin Mobile, Apollo Tyres, Union Pay
  • UPI, RuPay, BHIM, AMEX, Reckitt, Nestle, Lufthansa, Volvo, Make in India, Yum restaurants, Virgin Mobile, Apollo Tyres, Union Pay

    Worked with 400+ Brands. Lead the media strategy & execution for some of the biggest campaigns in India

Awards

  • EMVIES
  • EFFIES
  • ET SHARK AWARDS

Anjan Roy

Senior PartnerFounder of 2 successful Branding & Design startups
  • Anjan has over 25 years of experience in the advertising industry and is at the helm of leading the organisations, strategic planning, Design & Innovation
  • He has worked on numerous brands, some of which are HSBC, Coca Cola, Philips, HDFC Bank, SBI Card, sony television Network, Ericsson, Dubai tourism, Reckitt Benckiser
  • Anjan is the member of the National Alliance for the development of Women’s football in India.

    He has working with Enterprise Advertising, Mudra COmmunications, Euro RSCG & Elephant Design

Arshad Zaheer

Senior Partner
  • Arshad is a Senior Partner in YAAP. Prior to this, he built Crayons, Dubai which was a pioneered Digital in the Middle East
  • He has worked on numerous brands, some of which are Philips, Estee Lauder, Clinique, Tommy Hilfiger, Nissan, Renault, Infiniti, TOMS, Fitbit, Kaya Skin Clinics, Apparel Group, Capri Sun & Dubai Tourism
  • Arshad has launched the first ever largest Flying Banner in GCC and also launched the first ever Corporate Cricket League in the UAE

    He has conceptualised and produced first ever Bayut Your Home Your Choice Awards at Dubai Opera

Awards

  • MENA Digital
  • Retail Middle East
  • SPA
Winner of multiple awards
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