Impact
Our objective was to drive awareness among India's Youth & Luxury audience about Apples latest product offerings. Through our media centric approach, we targeted audiences who could afford Apple products as well as cross-sell to people who already own an Apple device.
We came up with a focused strategy: to cross-sell and upsell products to the audiences already using an Apple device. To start with, we came up with effective e-commerce tactics to specifically target people who were most likely to use Apple products
We came up with a focused strategy: to cross-sell and upsell products to the audiences already using an Apple device. Our campaign achieved a 0.3% CTR and reached 23M users with the frequency capping of 10/month.
