Getting all of Dubai moving
for Dubai Fitness Challenge

  • Client
  • Dubai Fitness Challenge
  • Solutions
  • Influencer marketing, Digital Video Content

Impact

  • 8M Engagement

Inspiring active lifestyles

Our objective for the Dubai Fitness Challenge was to leverage influencers from across the Middle East to get people out or the house and be active and dedicate themselves to fitness for 30 days

We leveraged 37 of the leading fitness influencers, athletes, food, health and lifestyle influencers and a roster or over 100 Ambassadors from across Dubai to participate in the challenge.

We created bespoke action plans and engagement plans for every talent to use their area of expertise to get more people engaged and involved in the challenge - beginners and fitness freaks alike.

A strategic influencer campaign

The festival spanned a variety of indoor and outdoor activations designed to get the people of Dubai active. Events included - Dubai Run, Dubai Ride, Fitness Hubs and Villages across the city.

30
Days
2000+
Content

static and dynamic

100+
Ambassadors
37
Fitness influencers

We humbly accepted the awards & acclaims...

Category
Best in Campaign Design
Category
Best in Campaign Design