Powering Progress
We were tasked with refreshing the identity of Dorf Ketal's two flagship fuel additives - Milex & Mph and turning it into a thriving consumer-facing brand that appeals to passionate motoring enthusiasts.
We were tasked with refreshing the identity of Dorf Ketal's two flagship fuel additives - Milex & Mph and turning it into a thriving consumer-facing brand that appeals to passionate motoring enthusiasts.
We targeted motoring enthusiasts through in-depth consumer profiling, conducing in-depth competitor analysis for brand and website development, along with developing a one-ot-a-kind packaging design.
The scope of work included Brand Identity Development, packaging design, Key brand collateral development, sales brochures and flyer designs, POS displays and dispensers, e-commerce portal design and development, social media, influencer marketing and brand launch strategy.
