Assam has a host of mesmerising experiences to offer. But when it comes to choosing it as a holiday destination, most people tend to place it way down in the list. To bring about a change in the mindset of people, we decided to not just tell them about the beauty of Assam, but stun them with unseen portraits and undiscovered landscapes of the state.

We created the ‘Awesome Assam’ campaign, featuring Priyanka Chopra, but the hero of the campaign still remained the enthralling beauty of Assam in the form of its customary handicrafts, music and traditional instruments, dances, cultural diversity, tea and wildlife.

Comprising 25 films, 56 creatives and 44 radio spots, the campaign was highly appreciated and was spoken about by media in India as well as across the globe. While also making Assam into a highly popular tourism destination.

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