Showing the world what
makes Assam truly awesome

Client
Department of Assam Tourism

Solutions
Influencer marketing, Digital Video Content

Impact

3.7M Views
3.8M Interactions
2.3M+ Impressions
660k+ Engagement

Making Assam the preferred tourist destination

Our goal was to promote Assam & highlight the various facets of tourism in Assam. Our strategic focus was to develop separate campaigns for domestic & international audiences by leveraging a celebrity endorsement. We created a film for Assam Tourism starring Priyanka Chopra - a star with both, international & domestic appeal.

The campaign garnered a whopping 1.2M views in just 2 weeks and was covered by 25+ leading media houses in less than a week. Parts of the experience and process were covered through a series of Instagram stories as well.

We created a film for Assam Tourism starring Priyanka Chopra - a star with both, international & domestic appeal. Parts of the experience and process were covered through a series of Instagram stories as well.

Telling a story through a diverse collection of mediums

We set out to change the perception of Assam as a tourist destination with the Awesome Assam campaign. We partnered with Priyanka Chopra, an internationally acclaimed actress as our lead influencer.

TV Commercials

were shot without lead influencer on the diverse aspects of Assam, such as traditional handicrafts, music, dance, instruments, culture, tea and wildlife.

Covered by

Leading media houses

within a week of launch

Films

Creatives

Radio spots

and a massive buzz on social media

Appreciation from

Top Publications

Such as CN Traveller, Brand Equity & Indian Express

Enhanced traveller confidence

20-25%

increase in the average occupancy rate in Guwahati & other hotels in Assam during the 6 months of campaign

Showing the world whatmakes Assam truly awesome