Impact
Baazi Games was looking for a celebrity to become the new face of their brand for the upcoming T20 & IPL Season. The obvious choice was Divyendu Sharma who amassed a large audience of loyal fans for his portrayal of Munna Bhaiya in the Amazon Prime Original Series Mirzapur.
We orchestrated a large scale shoot with Divyendu Sharma - conceptualzing, scripting, coordinating and executing multiple shippers and videos that were used across both. Divyendu and the brand's social media.
Our goal was to identify a celebrity that not just exuded the youthful energy but that appealed to a wide spectrum of the Indian audience across tier 1, tier 2 and tier 3 cities.
