Targeted awareness strategy
For Cisco Systems Inc., we were tasked with the job of building awareness for the brand's cyber security products. So, we decided to target the CTOs and IT heads who are the decision-makers in the category.
For Cisco Systems Inc., we were tasked with the job of building awareness for the brand's cyber security products. So, we decided to target the CTOs and IT heads who are the decision-makers in the category.
The result was reflected in the form of higher click-through-rate of 0.18% almost eight percentage points higher than the industry benchmark of 0.10%.
For individuals aged between 25-44 years in top industrial and corporate cities (in SAARC), we executed keyword or contextual targeting around digital transformation, cloud security and network drive, networking, IT, business etc. We also targeted businesses that were looking for B2B solutions on IT and IT infrastructure.
