Aquarius, an alternative hydration beverage by the Coca- Cola Company, wanted to introduce itself to people, while also staying relevant in the fast-moving refreshment and beverage segment.

To do so, we decided to talk to people with active lifestyles and offer them a refreshing boost of energy to pass through their day. We came up with a packaging design solution, which cued in the 3-in 1 benefit while also having a visual appeal, created using bright colours. Hence ensuring that the product automatically grabbed eyeballs.

We ended up creating 1.8 million samples of the product, which was also instrumental in the brand tieing up with Indian Railways. Also making Aquarius the highest selling drink in Orissa and South of India.

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