Showcasing the professional power of the Dell Vostro

  • Client
  • Dell
  • Solutions
  • Market research

Impact

  • 0.25% CTR
  • 50% Clicks-visits ratio

Driving awareness for Dell Vostro

We were tasked with driving awareness and targeted reach among SMEs, entrepreneurs, and small business owners, as well as generating leads and inquiries for the Dell Vostro.

We Identified the right CXO audience using deployed keywords and top business sites as the key differentiator.

Target audience strategy

Our top-of-funnel targeting included:

  • 3rd party audience targeting of entrepreneurs, SMEs, small business owners-CFO, IT managers
  • Keywords & contextual targeting
  • Top sites (Business+Finance+News)
  • Males 35+ targeting
  • High end mobile phone & tablets
  • Geographical - Tier 1 and Tier 2 cities in India

We humbly accepted the awards & acclaims...

Category
Best in Campaign Design
Category
Best in Campaign Design