Among an increasingly competitive market landscape, Dell, a well-Known name in the computers and technology category wanted increase its adoption in large enterprises.
The buying process in the IT industry is a long-term process built on trust and experience. For this, it was essential to nudge the decision makers.
We reached out to the target audience - CIOs and Heads of IT of the large enterprises. Based on the insight that nobody will make an enterprise-related buying in an instant, we focused on high value engagements on the Dell website.
It translated in form of decision makers downloading the white paper, chatting with the product support, spending time on watching product videos.
As a result, we achieved the lowest Cost per High-Value Interaction of USD 9. We also are the No.1 performer for Dell consistently for the last two years.
