Celebrating the region's biggest gastronomy festival

  • Client
  • Dubai Food Festival
  • Solutions
  • Influencer marketing, Digital Video Content

Impact

  • 3M Engagements
  • 110M+ Impressions

A bespoke taste of Dubai

Our objective for the Dubai Food Festival was to leverage influencers from across the Middle East to showcase Dubai's deeply-rooted and thriving food and gastronomy culture through out this 3 week festival.

We leveraged 61 of the leading food influencers, chers, critics and culinary connoisseurs from across the Middle East to participate and showcase all the different facets of the festival.

The event covered 10+ pillars across four main themes: Diversity, Authenticity, Value for Money, and Experiential.

5 weeks of Dubai Food Fest: Diversity & value

We created bespoke itineraries for every talent to cover all the different facets of the festival on the basis of their personal style.

61
Experts

Leading food influencers, chefs, critics and culinary connoisseurs from across the Middle East

1.5k
Pieces of content

Static and dynamic

5
Video series
30
Total videos
50
Locations

covered every aspect of the festival

We humbly accepted the awards & acclaims...

Category
Best in Campaign Design
Category
Best in Campaign Design