Celebrating the 20th  edition of the Dubai Shopping Festival

  • Client
  • Dubai shopping festival
  • Solutions
  • Influencer marketing, Digital Video Content

Impact

  • 70M+ Engagement

Showcasing Dubai

Our objective was to have a wide variety of global influencers cover all the facets of the Dubai Shopping Festival across retail, entertainment, art, culture and gastronomy across Dubai.

Our approach was to involve a wide assortment of influencers belonging to different nationalities to cover the entire event.

We created a breakthrough packaging with 'Paperboat' where we built our entire branding and packaging approach around leveraging childhood memories.

A festival of engagement

Global celebrities like Eva Longoria, Maisa Silva, Huda Kattan & Mona Kattan were engaged for the campaign.

6
Social media platforms
100+
Influencers
20+
Countries
3,500
Pieces of content

Static and dynamic

We humbly accepted the awards & acclaims...

Category
Best in Campaign Design
Category
Best in Campaign Design

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