Hitachi in India has a strong and growing foothold especially in the manufacturing and supplying of range consumer products, services and solutions.
They wanted to spread awareness about their social innovation business which focuses on formulating solutions for sustainable urban development worldwide.
The objective thus became spreading awareness among C-suite leaders, procurement heads, governments figures across categories and draw them to the Hitachi website.
Our media strategy was to identify these digitally active CXO audiences and reach out to them. We targeted 35-years and onwards, males in major cities especially near industrial hubs.
Also bought third-party audience pool of CEO, CTOs and procurement heads while simultaneously targeting top business and finance websites. As a result, we garnered maximum site visits at lowest CPC. The time spent was the highest by the audience coming from Oplifi.
