Insuring & Educating

Building Awareness and Trust

An annual program to create awareness around why consumers should purchase Heath/Life Term Insurance offerings, details on specific products such as ASIP and ULIP and drive traffic to knowledge sharing ICICI Prudential micro-sites.

On a monthly basis, a mix of Quora influencers, category related bloggers and YouTubers are engaged to create relevant content around CC Prudential Health/Life Term Insurance offerings. The content is truly user generated content as there is very limited brand integration.

Leveraged national icons

To maintain high-quality standards for this annual program, YAAP has implemented various checks and balances. These include partnering with Quora influencers who have a minimum of 2 million content views and ensuring that bloggers meet specific DA and content index scores while keeping their spam index below a certain threshold.