Impact
An integrated influencer campaign was launched to drive awareness and engagement for Infinix's latest phone, the Infinix S4. The campaign achieved over 546M+ impressions and a reach of 151M+, with influencers sharing content across various social media platforms.
The campaign delivered a total engagement of 3.2M, surpassing the initial target. Influencers posted selfies showcasing the reflective back of the Infinix S4, enhancing brand visibility and appeal.
To maintain high-quality standards for this annual program, YAAP has implemented various checks and balances. These include partnering with Quora influencers who have a minimum of 2 million content views and ensuring that bloggers meet specific DA and content index scores while keeping their spam index below a certain threshold.
