Amplifying responsible luxury
Our goal was to showcase ITC's Responsible Luxury philosophy on social media. We created the Responsible Luxury relationship, a unique digital property
Impact
Our goal was to showcase ITC's Responsible Luxury philosophy on social media. We created the Responsible Luxury relationship, a unique digital property
This holistic approach not only promoted Responsible Luxury but also fostered a dynamic community, reinforcing the brand's commitment to sustainability and mindful luxury.
We also conducted multiple facebook live sessions that gathered over 100,000 views. Our trend #ResponsibleLuxury trended on Twitter at number 1 nationwide.
