Launching a beer brand in an
over-crowded category

Building a community of creatives

We launched beer brand, Kati Patang with a differentiated positioning in a crowded category with limited resources and budgets. Highlights include :
We decided to make Kati Patang stand out as a cult lifestyle brand and build a community of like-minded individuals who could identify and live with the philosophy of Kati Patang

We leveraged 37 of the leading fitness influencers, athletes, food, health and lifestyle influencers and a roster of over 100 Ambassadors from across Dubai to participate in the challenge.

Crafting a brand with soul

The brand has firmly positioned itself as a supporter of standup comics, musicians, dancers, photographers, and others pursuing creative passions alongside their careers—these are the ambassadors of the Kati Patang.