Targeting of Luxury Travelers
Our objective was to generate online video views for the Lufthansa TVC on online platforms for relevant Target Audiences (premium business & luxury travellers to Europe & North America)
Impact
Our objective was to generate online video views for the Lufthansa TVC on online platforms for relevant Target Audiences (premium business & luxury travellers to Europe & North America)
Our strategy was to target the long tail of non-YouTube video viewers to achieve better segmentation and targeting.
Our targeting was across the following parameters:
Top sites - Travel, news, finance, business, luxury, international
Keyword & contextual - Destinations (major destinations to EU, US), business travel, luxury travellers, leisure travellers, honeymooners etc.
Third party audience - Premium travellers, affluent travellers, frequent travellers, golfers, travellers planning trip to Europe/ North America
