Impact
With increasing concerns of data privacy, EU had decided to kick off its much-debated General Data Protection Regulation (GDPR) law in May 2018. As a leader in the innovation and technology space, our client Microsoft wanted to spread awareness about this significant change in business operations in the EU.
The strategy was to reach out to senior business leaders and make them aware of the impending new regulation. We set out to get organisations to fill in the survey that assesses their readiness to comply with the GDPR rules. The evaluation was only a 10-minute-long survey.
We targeted entrepreneurs, decision makers, CFOs and CXOs of SMEs as well as SMBs and laid higher focus on desktops to drive more and trials for the assessment.
