New moms have a lot to take care of. So much so, that looking after their own self, is certainly the last thing on their mind. With this in mind, The Moms Co. has introduced a range of face care products, made without any compromise, perfectly suited for the new moms and their babies.

We came up with a brand new name for the range - ‘Natural Vita –Rich Face Care’ and created a differentiated packaging solution that cued the amazing benefits of the products and reinforced the natural elements used in making them, while also helping the products stand out and grab eyeballs.

The campaign was endorsed by Soha Ali Khan asking all new-age moms to go the extra mile when it came to taking care of themselves. We also created four different packaging designs as part of this campaign, taking the brand to forums like Nykaa, Amazon and various other stores across India.

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