Driving behaviour change
For NITI Aayog, we promoted the #PayDigitally Campaign, where we grew behaviour changes towards digital payments into a national movement.
Impact
For NITI Aayog, we promoted the #PayDigitally Campaign, where we grew behaviour changes towards digital payments into a national movement.
We ensured daily social media posts from various celebrity influencers as well as central and state government ministers.
The campaign hashtag trended nationwide with significant impact across key cities like Mumbai, Pune and Kolkata.
