Refreshed identity of India's internet exchange

Revamping NIXI’s visual identity for a modern appeal

In September 2021, NIXI decided to assign us with the task of revamping its visual identity. The key objective was to craft a brand identity that exemplifies the key aspects of the brand and gives it a modern look.

Across multiple interviews and discussions with many of the organisation's stakeholders and employees, we identified the values that correspond with the key services of the brand such as resolving, enabling and empowering.

Aligning colour semiotics with core values

Colour semiotics when aligned with these values prompted us to retain the same 4 key colours but in different shades and styles, especially for the identity development of IRINN. The refreshed image of the brand reflects the organisation's commitment to usher in a new digital era for all netizens.