A taste of childhood
We were tasked with creating a new product identity that would result in significant retail shelf space as well as product trial.
Impact
We were tasked with creating a new product identity that would result in significant retail shelf space as well as product trial.
We created a breakthrough packaging with 'Paperboat' where we built our entire branding and packaging approach around leveraging childhood memories.
The product launch made a huge impact across the Indian retail market. We were awarded the product launch of the year as well as the packaging innovation of the decade. Sales of Paperboat skyrocketed to 500% more sales than budgeted.
