Change in business operations in the EU
Presenting Singapore as an aspirational destination for the leisure international traveler.
Presenting Singapore as an aspirational destination for the leisure international traveler.
We developed a media targeting strategy aimed at affluent Indians looking at Singapore as travel destination, such as golf lovers, luxury lifestyle individuals, C-Suites/C-Level Professionals in India, owning sports car, and many more.
35+ years- old male and female, with kids, for family holiday seekers
Primary Cities were Chennai, Bangalore, Delhi and Mumbai
Keywords/Contextual Targeting with words such as travel Singapore, luxury hotel in Singapore, 5 star hotel, fine dining Singapore etc.
Target Top Businesses, finance and news sites used by our audience, such as TOI, HT, Outlook and India Today.
Targeting top travel sites in India like makemytrip.com, and yatra.com.
Retargeting people who clicked our ads and landed on the website or landing Page.
