Transforming RuPay into a lifestyle brand for Indians

  • Client
  • RuPay
  • Solutions
  • Influencer marketing, Digital Video Content

Impact

  • 32M Impressions
  • 3 Twitter trends

Shifting brand perception

We developed an influencer-led campaign to change RuPay's brand perception. We created RuPay Foodie Files and RuPay Travel Tales, two unique digital properties featuring celebrity influencers such as Harsha Bhogle, Vir Sanghvi and Shipra Khanna.

An always-on influencer strategy was implemented to keep the campaign top-of-mind for consumers.

Shaping Consumer Perception with a Continuous Strategy

We also created a series of short films around key RuPay benefits, featuring Jasveer Kaur and Sheeba Chadda

16k+
Tweets
300+
Mass influencers
30+
Digital films

We humbly accepted the awards & acclaims...

Category
Best in Campaign Design
Category
Best in Campaign Design

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