Sadia - Spice It Up!

Promoting Sadia's activities

The brief: Influencers were to be leveraged to promote Sadia's on-ground activities at Lulu locations across the Middle East.

The objective was three fold:

• Primary: Engage people on-ground through activities and active participation
• Secondary: Create buzz about the event
• Tertiary: Engage people on-ground

Driving participation through influencer partnerships

The outcome:

The influencers engaged:

• Shabina: Cooking show host
• Pallavi: Emcee & Radio presenter

Both influencers visited 3 on ground activations each.
The event was a huge success with people actively participating in games, challenges and activities with the Influencers.