Sadia - Middle east turn up the heat!

  • Client
  • Sadia
  • Solutions
  • Influencer marketing, Digital Video Content

Impact

  • 1.3M Engagement

Sadia's national day celebrations

Our objective was to to generate excitement and encourage participation in Sadia's National Day celebrations, creating a buzz around the event and inviting people to join in the festivities.

We aimed to generate excitement and invite people to participate in Sadia’s National Day celebrations.

Driving participation through influencer partnerships

2 influencers - Nilofar Abdugafarova and Prachi Mishra
did stories to drive up participation in pre-launch phase.

The campaign hashtag was #TurnUpTheHeat

4
Influencers

participated in "Turn up the Heat," running contests on their social handles to recruit 16 team members for a two-day event. Each team had to create dishes based on a given theme.

19
Posts
213
Stories

We humbly accepted the awards & acclaims...

Category
Best in Campaign Design
Category
Best in Campaign Design

We have lots more related work for you!

Dubai Fitness Challenge
Influencer marketing, Digital Video Content
Milex
Influencer marketing, Digital Video Content