SBI Credit Cards aim to make life simple for their users.

To reach out to more and more customers, we came up with a campaign that made people warm up to credit card usage while also making the communication stay true to the brand’s values. From e-mailer communication and visually-appealing credit card designs to on-ground activation concepts, presentation designs and event collaterals, we promoted the brand with a simple yet differentiated set of creatives.

The campaign hugely impacted the existing customer data base of SBI Credit Cards, leading to continuous engagement with existing customers and also gaining new ones.

We ended up making the credit cards exciting and appealing, while also communicating effectively their offers and benefits.

SBI