Impact
Our objective for Square Enix was centred around the launch and promotions around one of their flagship mobile games - Ludo Zenith. The goal for campaign was get create buzz around the game and drive more people to download the game.
We wanted to showcase the experience of being able to play with friends and online with other players. We therefore wanted to leverage popular gaming, commentary and comedy influencers to livestream playing the game online.
We chose 3 large online personalities who are known for their gaming and commentary content - Tanmay Bhatt, 8 Bit Thug and Scout.
Each influencer livestreamed playing the game multiple times in order to maximize the visibility that the game got.
