We were tasked with creating interest amongst Indian travellers to Europe in using Swiss Air as a preferred choice for air travel. For this, we employed a focused media targeting approach, which included the following key points.
We targeted audiences such as travel intenders, affluent luxury travellers, business travellers and leisure travellers
We targeted travel websites and top business, finance, and news platforms frequented by our audience. Utilising keyword and interest targeting, we focused on terms like travel, destinations, tourism, Europe, flights, hotels, sightseeing, honeymoon, and holidays.
