Empowering a nation of environmental heroes

  • Client
  • TATA AIA
  • Solutions
  • Influencer marketing

Impact

  • 3.8M+ Reach
  • 3-4% Engagement
  • #5 Twitter trend

A greener future

One Hero One Tree is a unique initiative for Tata AIA Lite Insurance - which encourages people to sow the seeds for a better future by planting trees. The initiative encourages people to plant a sapling for the benefit of the environment and therefore their future and also push their friends and loved ones to do the same- make the world a greener, healthier and happier place.

On the occasion of it’s anniversary on I2th February 2020. Tata AIA plans to plant 7200 saplings on behalf of their employees

Promoting sustainability with celebrity engagement

#RakshakaranHero is a unique initiative for Tata AlA Life Insurance, which encourages people to sow the seeds for a better future by planting trees. Celebrities such as Milind Soman and Harsh Bhogle participated by planting trees and promoting the same on social media.

We humbly accepted the awards & acclaims...

Category
Best in Campaign Design
Category
Best in Campaign Design