Showcasing TCL to Indian consumers
The Brief: A brand-focused activity that would raise awareness about TCL. It's product line and their mission across consumers in India.
Impact
The Brief: A brand-focused activity that would raise awareness about TCL. It's product line and their mission across consumers in India.
We took a contest centric approach and leveraged 26 influencers to run contests on their independent handles with questions about TCL and it's products.
These posts garnered 3.8M+ engagements - 6x more tar the promised deliverables. Winners of the contest were given tickets to watch and experience IPL matches in TCL's VIP box.
