Promoting top-of-the-line TCL televisions
The Brief: We had to create a campaign to promote TCL'S new range or top-of-the-line televisions.
The Approach: Our creative direction for the campaign was centred around pursuit for excellence.
Impact
The Brief: We had to create a campaign to promote TCL'S new range or top-of-the-line televisions.
The Approach: Our creative direction for the campaign was centred around pursuit for excellence.
We drew a parallel between TCL's pursuit for creating the best TV and people who have achieved excellence in their respective disciplines.
The outcome: TCL's television was sent to every influencer's house for them to experience the product and integrate it in their content.
