Event footfall strategy
The Brief: Driving footfall and maximising engagement at the Tecno Spark Go live launch event as the second leg of the Tecno Spark Go campaign.
Impact
The Brief: Driving footfall and maximising engagement at the Tecno Spark Go live launch event as the second leg of the Tecno Spark Go campaign.
We structured the campaign into a meet & greet, a Dubai diaries photo series, and a giveaway contest to boost engagement and excitement.
We organised the campaign into three main activities: a meet & greet at the launch event to connect fans and influencers, a "Dubai Diaries" photo series to showcase the Spark Go in vibrant settings, and a giveaway contest to drive further engagement and excitement around the product.
