Impact
The Brief: Building awareness and creating buzz for Techno’s latest budget smartphone - The Techo Spark Go. There was a Tiktok Filter created for the Tecno Spark that Influencers used tor their content.
We leveraged a wide variety or influencers on Tiktok to create content centred around the new phone.
The outcome: 3 macro & 2 micro influencers were leveraged for the activation. Which garnered 755,090 engagements, 115% of the target engagement.
The Teno Spark Tiktok filter was a roaring success and was used by Influencers and their audiences as well.
