Strengthening UnionPay’s digital presence
We were tasked with creating a 360 digital approach for Union Pay, targeted to 10 countries in south east asian markets.
Impact
We were tasked with creating a 360 digital approach for Union Pay, targeted to 10 countries in south east asian markets.
We tailored UnionPay's targeting: Waze for travellers, Spotify for music lovers, and Line TV for entertainment seekers.
We implemented localised content and ads to engage audiences in each country, optimising messaging to reflect regional preferences and cultural nuances. This approach maximised reach and resonated with diverse market segments, strengthening UnionPay’s digital presence across Southeast Asia.
