Driving word-of-mouth
We were tasked with developing a new packaging identity for Vio that would help it stand out as a differentiated brand in the dairy segment.
Impact
We were tasked with developing a new packaging identity for Vio that would help it stand out as a differentiated brand in the dairy segment.
While developing the same, we had multiple strategic considerations, such as targeting mobile consumption, introducing the concept of value-added dairy and ensuring considerable word-of-mouth.
Through hundreds of modern trade partners as well as mall partners across 6 major cities, the product had a successful penetration in over 2 lakh new homes.
